Mel has worked in the building and construction industry for over 18 years, bringing extensive experience alongside her background in Interior Design. This combination allows her to offer both technical expertise and a strong creative perspective, helping shape a client experience that is both considered and personalised.

As our Customer Experience Manager, Mel oversees the Selections and Client Liaison teams, supporting her teams to deliver a consistently high standard of service while ensuring clients feel informed, supported and confident throughout their building journey. One of the most rewarding aspects of her role is mentoring and training new team members, watching them develop into confident, capable and passionate professionals.

Mel understands what clients need at each stage of their journey and is committed to making the experience as smooth and enjoyable as possible, from signing the contract through to the moment clients receive the keys to their new home. She believes the best homes are those that feel considered yet effortless, and ultimately reflect the people who live in them.

As a Client Experience and Design Studio Coordinator at Forma Homes, Esti plays an integral role in ensuring the day-to-day operations of both the office and showroom run smoothly. With a background in Design and Administration, she brings a unique blend of creativity, organisation and client-focused coordination to her role.

Esti enjoys combining the practical and creative aspects of her role at Forma Homes, from coordinating the day-to-day needs of the showroom to supporting clients as they prepare for their selections meeting. She helps create a welcoming and inspiring environment where clients can explore their options, feel confident in their decisions, creating a home that reflects their individual style and vision.

Behind the scenes, Esti also manages the client relationship once contracts have been signed, guiding clients through the key steps and requirements leading up to their selections meeting. From coordinating appointments and providing a consistent point of contact for questions, to ensuring clients feel fully prepared and comfortable before making their selections, Esti helps keep the process organised and seamless.

With a genuine passion for creating a positive client experience, Esti enjoys being part of the journey that transforms each client’s vision into a truly rare breed home.

With a Bachelor’s Degree in Design and over three years of experience in the building industry, Lauren brings a creative and considered approach to her role as Selections Specialist.

Guiding clients through the selections and approvals phase, Lauren’s expertise comes to life during the prestart meeting. She takes the time to clearly walk clients through their plans, materials and finishes, helping bring their vision to life while creating a home that feels uniquely theirs.

With a strong eye for design, Lauren blends aesthetic vision with practical solutions, offering thoughtful alternatives and ideas that clients may not have considered. Her goal is to ensure every choice not only looks beautiful but also works seamlessly for the way each client lives.

Lauren’s favourite part of being a Selections Specialist is helping clients create a rare breed of home that reflects their personal style while being designed around their lifestyle and needs. She is passionate about making the selections process as simple, enjoyable and stress-free as possible, ensuring clients feel confident in every decision along the way.

With a passion for exceptional customer service, Sophie brings experience working across a range of industries and with diverse clients before finding her place as a dedicated Selections Specialist. What she finds most rewarding is seeing the excitement on clients’ faces as their vision begins to come together and their home takes shape.

As a Selections Specialist, Sophie guides clients through the selections and approvals phase, with her passion for creating strong client relationships shining through during every prestart meeting. Having completed numerous prestart consultations, she brings a wealth of knowledge and experience to the Forma Design Studio.

Sophie takes the time to walk clients through their plans, materials and finishes, ensuring they feel confident and supported throughout the process. For Sophie, the selections journey is about more than simply choosing finishes. It is an opportunity to tell the story of each client and create a rare breed home they always dreamed of.

Her biggest motivation is seeing clients fall in love with the home they have created and knowing she has helped make such an important milestone feel exciting, personal and memorable.

As a Selections Specialist, Ella works closely with clients to bring their vision to life through the materials, finishes and details that make their new home uniquely theirs. From plans and colour selections to the finer details, she guides clients through each stage of the process, helping them feel confident and excited about their choices.

With a qualification and background in Interior Design, Ella brings a creative eye and strong design knowledge to every prestart meeting. She enjoys exploring different options with clients and introducing ideas they may not have otherwise considered, ensuring every selection is both functional and aligned with their overall vision.

Ella loves getting to know each client and understanding their individual style, personality and lifestyle. She is passionate about making the pre-construction process feel enjoyable and stress-free, while ensuring clients feel comfortable and confident with every decision along the way.